A brand is more than your logo, it's who you are.
We are an agile team that helps companies craft strong brands and the tools to create a lasting impact.
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Your brand should make you proud and inspire confidence. At Kin, we won't settle for style without substance. Your visual design should be aligned with your values
At KIN. we think of your brand in three parts. The Visual Design, the Product/Service message, and the reflected culture and values.
The Visual design of your brand is that first point of contact for your customers. It’s the first impression, but also becomes a symbol of your lasting impact.
A visually striking brand is nothing if the people don’t know what you bring to the table. It’s important to be clear what you do and why you do it.
The foundation of your company's brand is it's culture. A strong culture built on clear values propels your employees to be stewards of the brand and engenders good will with your customers.
Our process takes our clients beyond the visuals and explores the depth of their brand. This process helps clients align values, goals, and visuals to create actionable strategies.
By integrating objective data with subjective insights we help clients gain a holistic view of today and imagine the path to tomorrow.
Getting the right people to the table and facilitating great dialog is core to the KIN process. We help clients turn insights into aligned action.
Carrying forward our efforts to understand and align, we get to work helping our clients craft a brand that connects with their employees, customers, and communities.
We are a sibling team that complements each other's strengths, celebrates our talents, and makes each other laugh in the process! A strong brand starts with those you work alongside, embracing what makes us each unique and fostering open and honest channels of communication.
I find a great sense of purpose in bringing people together. Optimist by nature, organizational strategist by profession. With 15 years in organizational development, talent management, and HR (previously as VP for a local retailer), I specialize in helping organizations build clarity, embrace change, and develop their brand from the inside out. Outside of work, I'm a mom of two who loves outdoor adventures and cherishes the simplicity and goodness of life.
I have been a designer for over 15 years and during that time it has become clear that an understanding of your end user or target audience is crucial to effective design. Pushing pixels on a page is only a small part of the design process and product. Having helped plan and create experiential designs for large B2B clients like Lenovo and L&H Industrial it's shown me that a company's brand extends far beyond their logo. Outside of design, I am an avid gamer both online and off, but also find balance spending time outdoors with my family.
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